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AI exposure report

Will AI replace Telemarketers?

Many of your tasks are within reach of AI. The role will change, so it pays to act now.

Task exposure to today's AI

64/100

High exposure

This is the occupation's typical task mix. Your own score can be up to 30 points higher or lower depending on how you work: routine share, people contact, judgment and how much you already use AI.

Get your personal score

Will AI replace Telemarketers?

Not entirely. Today's AI tools can take on about 64% of the typical work in this occupation, mostly: explain products or services and prices, and answer questions from customers. The parts that stay human include: Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.; Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.; Obtain customer information such as name, address, and payment method, and enter orders into computers..

People who learn to use AI for the automatable parts keep the edge. The 3-phase plan below shows where to start.

Which tasks AI can take on

The largest tasks in this occupation, their share of the working week, and how much of each today's AI tools can do.

TaskAutomatable
Explain products or services and prices, and answer questions from customers.AI already used 78%
Answer telephone calls from potential customers who have been solicited through advertisements. 75%
Record names, addresses, purchases, and reactions of prospects contacted. 72%
Obtain customer information such as name, address, and payment method, and enter orders into computers.AI already used 70%
Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation. 68%
Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.AI already used 45%

+ 6 more tasks (18% of the week) in the full test.

Your human edge

  • Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.
  • Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.
  • Obtain customer information such as name, address, and payment method, and enter orders into computers.

AI tools to try

CRM with AI (e.g. HubSpot, Salesforce Einstein, Pipedrive)ChatGPT / Claude for emails and researchCall recording and summary tools

Related roles

  • Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
  • Customer Service Representatives
  • Telephone Operators

A 3-phase AI learning plan

Phase 1

AI for the pipeline

  • Prospect research and personalised emails with AI.
  • Call summaries and CRM updates.
  • Follow-up reminders and templates.

Project

Use AI to research 50 business prospects and draft personalised call openers plus follow-up emails, then log every call summary to the CRM and compare contact rate to your last 50 calls.

Phase 2

Better conversations

  • Prepare meetings with AI briefings.
  • Objection handling and proposal drafts.
  • Learn the product faster with AI.

Project

Build an AI-generated objection-handling playbook for your top product covering the 15 objections you hear most, rehearse each in AI roleplay, and track conversion over 100 calls.

Phase 3

Trusted advisor

  • Focus time on relationships and complex deals.
  • Use data to find the right customers.
  • Share what works with the team.

Project

Analyse 3 months of your call outcome records with AI to score which customer segments convert best, re-prioritise your dial list, and present the findings to your team.
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