Will AI replace Agents and Business Managers of Artists, Performers, and Athletes?

Some of your tasks will be automated. People who use AI will have the edge.

Task exposure to today's AI

40/100

Moderate exposure

This is the occupation's typical task mix. Your own score can be up to 30 points higher or lower depending on how you work: routine share, people contact, judgment and how much you already use AI.

Get your personal score

Will AI replace Agents and Business Managers of Artists, Performers, and Athletes?

Not entirely. Today's AI tools can take on about 40% of the typical work in this occupation, mostly: manage business and financial affairs for clients, such as arranging travel and lodging, selling tickets, and directing marketing and advertising activities. The parts that stay human include: Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.; Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.; Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf..

People who learn to use AI for the automatable parts keep the edge. The 3-phase plan below shows where to start.

Which tasks AI can take on

The largest tasks in this occupation, their share of the working week, and how much of each today's AI tools can do.

TaskAutomatable

Manage business and financial affairs for clients, such as arranging travel and lodging, selling tickets, and directing marketing and advertising activities. 65%

Keep informed of industry trends and deals.AI already used 57%

Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.AI already used 50%

Schedule promotional or performance engagements for clients. 33%

Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success. 17%

Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations. 17%

+ 8 more tasks (30% of the week) in the full test.

Your human edge

Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.
Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.
Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.

AI tools to try

Excel / Sheets with Copilot or GeminiChatGPT / Claude for analysis and draftingAI document extraction (invoices, contracts, forms)

Related roles

A 3-phase AI learning plan

Phase 1

Automate the routine

AI for data entry, extraction and reconciliation.
Formulas, pivot tables and checks written with AI.
Standard emails and documents from templates.

Project

Use AI to extract fees, dates and deliverables from 20 past performance contracts into one tracker, then auto-draft confirmation and invoice emails from templates — time the before/after.

Phase 2

Analysis and advice

Forecasts and variance analysis with AI, checked against the source.
Plain-language summaries of numbers for managers or clients.
Research rules and regulations with AI, then verify in the original.

Project

Build an AI-assisted 12-month earnings forecast and variance report for one client's tour and endorsement income, verify every figure against statements, and write a one-page plain-language summary.

Phase 3

Process owner

Map and automate a full process with no-code tools (Make, Zapier, Power Automate).
Data quality, controls and audit trails for AI-assisted work.
Turn saved time into higher-value advisory work.

Project

Map and automate your booking-to-payment process in a no-code tool so enquiries create calendar holds, contract drafts and payment chasers, with an audit log of each AI step.

Take the free 11-question test