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AI exposure report

Will AI replace Advertising Sales Agents?

Many of your tasks are within reach of AI. The role will change, so it pays to act now.

Task exposure to today's AI

56/100

High exposure

This is the occupation's typical task mix. Your own score can be up to 30 points higher or lower depending on how you work: routine share, people contact, judgment and how much you already use AI.

Get your personal score

Will AI replace Advertising Sales Agents?

Not entirely. Today's AI tools can take on about 56% of the typical work in this occupation, mostly: process all correspondence and paperwork related to accounts. The parts that stay human include: Maintain assigned account bases while developing new accounts.; Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.; Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge..

People who learn to use AI for the automatable parts keep the edge. The 3-phase plan below shows where to start.

Which tasks AI can take on

The largest tasks in this occupation, their share of the working week, and how much of each today's AI tools can do.

TaskAutomatable
Process all correspondence and paperwork related to accounts. 82%
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer. 80%
Locate and contact potential clients to offer advertising services. 70%
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.AI already used 62%
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.AI already used 47%
Maintain assigned account bases while developing new accounts. 42%

+ 14 more tasks (41% of the week) in the full test.

Your human edge

  • Maintain assigned account bases while developing new accounts.
  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  • Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.

AI tools to try

CRM with AI (e.g. HubSpot, Salesforce Einstein, Pipedrive)ChatGPT / Claude for emails and researchCall recording and summary tools

Related roles

A 3-phase AI learning plan

Phase 1

AI for the pipeline

  • Prospect research and personalised emails with AI.
  • Call summaries and CRM updates.
  • Follow-up reminders and templates.

Project

Use AI to research 30 local prospects and draft personalised outreach emails, then log call summaries and next-step reminders in your CRM, and compare reply rates to your last 30 cold emails.

Phase 2

Better conversations

  • Prepare meetings with AI briefings.
  • Objection handling and proposal drafts.
  • Learn the product faster with AI.

Project

Build an AI-generated briefing and objection-handling sheet for your 10 biggest upcoming advertising pitches, plus one full proposal draft, and track win rate versus your previous 10 pitches.

Phase 3

Trusted advisor

  • Focus time on relationships and complex deals.
  • Use data to find the right customers.
  • Share what works with the team.

Project

Analyse two years of your account and campaign data with AI to rank your top 20 upsell and win-back targets, then present the method and one playbook to your sales team.
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