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AI exposure report

Will AI replace Concierges?

Many of your tasks are within reach of AI. The role will change, so it pays to act now.

Task exposure to today's AI

55/100

High exposure

This is the occupation's typical task mix. Your own score can be up to 30 points higher or lower depending on how you work: routine share, people contact, judgment and how much you already use AI.

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Will AI replace Concierges?

Not entirely. Today's AI tools can take on about 55% of the typical work in this occupation, mostly: provide directions to guests. The parts that stay human include: Receive, store, or deliver luggage or mail.; Make reservations for patrons, such as for dinner, spa treatments, or golf tee times, and obtain tickets to special events.; Pick up and deliver items or run errands for guests..

People who learn to use AI for the automatable parts keep the edge. The 3-phase plan below shows where to start.

Which tasks AI can take on

The largest tasks in this occupation, their share of the working week, and how much of each today's AI tools can do.

TaskAutomatable
Provide directions to guests. 80%
Provide information about local features, such as shopping, dining, nightlife, or recreational destinations.AI already used 78%
Make travel arrangements for sightseeing or other tours.AI already used 70%
Perform office duties on a temporary basis when needed. 70%
Make reservations for patrons, such as for dinner, spa treatments, or golf tee times, and obtain tickets to special events. 65%
Receive, store, or deliver luggage or mail. 10%

+ 10 more tasks (29% of the week) in the full test.

Your human edge

  • Receive, store, or deliver luggage or mail.
  • Make reservations for patrons, such as for dinner, spa treatments, or golf tee times, and obtain tickets to special events.
  • Pick up and deliver items or run errands for guests.

AI tools to try

Booking apps with remindersChatGPT / Claude for social media and client messagesImage tools for marketing

Related roles

A 3-phase AI learning plan

Phase 1

AI for bookings and messages

  • Booking reminders and client messages.
  • Social media posts and photos with AI help.
  • Price lists and service descriptions.

Project

Use AI to draft a reusable set of 20 guest message templates (booking confirmations, restaurant reminders, directions) plus a one-page local dining and nightlife price list, and time the savings.

Phase 2

Better client experience

  • Personalised follow-ups and care instructions.
  • Collect and answer reviews.
  • Learn new techniques with AI as a tutor.

Project

Build an AI-assisted follow-up routine that sends personalised post-stay notes with tailored local recommendations and drafts replies to 20 online reviews, tracking review response time before and after.

Phase 3

Grow the business

  • Pricing and simple accounting with AI.
  • Packages and loyalty offers.
  • Training or managing others.

Project

Use AI to design and price three guest experience packages (tours, spa, tee times) with margin calculations, and produce a training guide to brief one colleague on delivering them.
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