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AI exposure report

Will AI replace Marketing Managers?

Some of your tasks will be automated. People who use AI will have the edge.

Task exposure to today's AI

46/100

Moderate exposure

This is the occupation's typical task mix. Your own score can be up to 30 points higher or lower depending on how you work: routine share, people contact, judgment and how much you already use AI.

Get your personal score

Will AI replace Marketing Managers?

Not entirely. Today's AI tools can take on about 46% of the typical work in this occupation, mostly: use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. The parts that stay human include: Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.; Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.; Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors..

People who learn to use AI for the automatable parts keep the edge. The 3-phase plan below shows where to start.

Which tasks AI can take on

The largest tasks in this occupation, their share of the working week, and how much of each today's AI tools can do.

TaskAutomatable
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.AI already used 57%
Initiate market research studies, or analyze their findings. 57%
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. 55%
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.AI already used 50%
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.AI already used 45%
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. 15%

+ 14 more tasks (31% of the week) in the full test.

Your human edge

  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

AI tools to try

ChatGPT / Claude for drafts and analysisMicrosoft 365 Copilot or Google Gemini for WorkspaceMeeting assistants (e.g. Otter, Fireflies)

Related roles

A 3-phase AI learning plan

Phase 1

AI for the admin load

  • Meeting notes, summaries and follow-ups with AI.
  • First drafts of reports, plans and emails.
  • Spreadsheet analysis with AI (formulas, charts, explanations).

Project

Use AI to draft and summarize follow-ups for your next 5 marketing team meetings, measuring minutes saved versus manual notes.

Phase 2

Decisions with better input

  • Use AI to research options and summarise sources, then check them.
  • Scenario and risk analysis with AI as a sparring partner.
  • Set team rules for what may and may not go into AI tools.

Project

Run an AI-assisted scenario analysis comparing 3 pricing or campaign strategies, then validate findings against real market data before presenting.

Phase 3

Lead the change

  • Map which team tasks AI can take over or speed up.
  • Run a small pilot and measure time and quality.
  • Plan training and new roles for your team.

Project

Pilot an AI tool on one campaign task (e.g. ad copy drafts) for 2 weeks, track time saved and quality, then propose a team role change.
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