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AI exposure report

Will AI replace Advertising and Promotions Managers?

Some of your tasks will be automated. People who use AI will have the edge.

Task exposure to today's AI

49/100

Moderate exposure

This is the occupation's typical task mix. Your own score can be up to 30 points higher or lower depending on how you work: routine share, people contact, judgment and how much you already use AI.

Get your personal score

Will AI replace Advertising and Promotions Managers?

Not entirely. Today's AI tools can take on about 49% of the typical work in this occupation, mostly: plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. The parts that stay human include: Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.; Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.; Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised..

People who learn to use AI for the automatable parts keep the edge. The 3-phase plan below shows where to start.

Which tasks AI can take on

The largest tasks in this occupation, their share of the working week, and how much of each today's AI tools can do.

TaskAutomatable
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.AI already used 70%
Plan and execute advertising policies and strategies for organizations.AI already used 60%
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. 47%
Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs. 40%
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. 33%
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. 12%

+ 24 more tasks (60% of the week) in the full test.

Your human edge

  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

AI tools to try

ChatGPT / Claude for drafts and analysisMicrosoft 365 Copilot or Google Gemini for WorkspaceMeeting assistants (e.g. Otter, Fireflies)

Related roles

A 3-phase AI learning plan

Phase 1

AI for the admin load

  • Meeting notes, summaries and follow-ups with AI.
  • First drafts of reports, plans and emails.
  • Spreadsheet analysis with AI (formulas, charts, explanations).

Project

Use AI to transcribe and summarise four weeks of campaign status and agency briefing meetings into action lists, and log the hours saved versus manual notes.

Phase 2

Decisions with better input

  • Use AI to research options and summarise sources, then check them.
  • Scenario and risk analysis with AI as a sparring partner.
  • Set team rules for what may and may not go into AI tools.

Project

Build an AI-assisted media-mix brief for one upcoming campaign: research three channel options, verify every source, and stress-test two budget scenarios with AI.

Phase 3

Lead the change

  • Map which team tasks AI can take over or speed up.
  • Run a small pilot and measure time and quality.
  • Plan training and new roles for your team.

Project

Map your team's campaign workflow, pilot AI copy and layout review on one product launch, and compare turnaround time and revision counts against the last launch.
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