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AI exposure report

Will AI replace Public Relations Managers?

Some of your tasks will be automated. People who use AI will have the edge.

Task exposure to today's AI

49/100

Moderate exposure

This is the occupation's typical task mix. Your own score can be up to 30 points higher or lower depending on how you work: routine share, people contact, judgment and how much you already use AI.

Get your personal score

Will AI replace Public Relations Managers?

Not entirely. Today's AI tools can take on about 49% of the typical work in this occupation, mostly: write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages. The parts that stay human include: Assign, supervise, and review the activities of public relations staff.; Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.; Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly..

People who learn to use AI for the automatable parts keep the edge. The 3-phase plan below shows where to start.

Which tasks AI can take on

The largest tasks in this occupation, their share of the working week, and how much of each today's AI tools can do.

TaskAutomatable
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.AI already used 68%
Respond to requests for information about employers' activities or status. 62%
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.AI already used 55%
Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly. 40%
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities. 35%
Assign, supervise, and review the activities of public relations staff. 15%

+ 14 more tasks (45% of the week) in the full test.

Your human edge

  • Assign, supervise, and review the activities of public relations staff.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.

AI tools to try

ChatGPT / Claude for drafts and analysisMicrosoft 365 Copilot or Google Gemini for WorkspaceMeeting assistants (e.g. Otter, Fireflies)

Related roles

A 3-phase AI learning plan

Phase 1

AI for the admin load

  • Meeting notes, summaries and follow-ups with AI.
  • First drafts of reports, plans and emails.
  • Spreadsheet analysis with AI (formulas, charts, explanations).

Project

Use AI to draft 3 press releases and a media kit summary for a current campaign, then edit and time how much faster it was than writing from scratch.

Phase 2

Decisions with better input

  • Use AI to research options and summarise sources, then check them.
  • Scenario and risk analysis with AI as a sparring partner.
  • Set team rules for what may and may not go into AI tools.

Project

Pick a new client sector, use AI to research 5 media outlets and journalists, summarise findings, then verify facts before pitching.

Phase 3

Lead the change

  • Map which team tasks AI can take over or speed up.
  • Run a small pilot and measure time and quality.
  • Plan training and new roles for your team.

Project

Run a 2-week pilot using AI to draft social posts and event briefs for one campaign, measure hours saved and quality, then plan team training.
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