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AI exposure report
Will AI replace Travel Agents?
Many of your tasks are within reach of AI. The role will change, so it pays to act now.
Task exposure to today's AI
High exposure
This is the occupation's typical task mix. Your own score can be up to 30 points higher or lower depending on how you work: routine share, people contact, judgment and how much you already use AI.
Get your personal scoreWill AI replace Travel Agents?
Not entirely. Today's AI tools can take on about 55% of the typical work in this occupation, mostly: record and maintain information on clients, vendors, and travel packages. The parts that stay human include: Converse with customer to determine destination, mode of transportation, travel dates, financial considerations, and accommodations required.; Plan, describe, arrange, and sell itinerary tour packages and promotional travel incentives offered by various travel carriers.; Book transportation and hotel reservations, using computer or telephone..
People who learn to use AI for the automatable parts keep the edge. The 3-phase plan below shows where to start.
Which tasks AI can take on
The largest tasks in this occupation, their share of the working week, and how much of each today's AI tools can do.
+ 2 more tasks (8% of the week) in the full test.
Your human edge
- Converse with customer to determine destination, mode of transportation, travel dates, financial considerations, and accommodations required.
- Plan, describe, arrange, and sell itinerary tour packages and promotional travel incentives offered by various travel carriers.
- Book transportation and hotel reservations, using computer or telephone.
AI tools to try
CRM with AI (e.g. HubSpot, Salesforce Einstein, Pipedrive)ChatGPT / Claude for emails and researchCall recording and summary toolsRelated roles
A 3-phase AI learning plan
Phase 1
AI for the pipeline
- Prospect research and personalised emails with AI.
- Call summaries and CRM updates.
- Follow-up reminders and templates.
Project
Use AI to draft personalised destination pitch emails for 20 past travellers and auto-summarise each discovery call into CRM notes plus a follow-up reminder; track reply rate.Phase 2
Better conversations
- Prepare meetings with AI briefings.
- Objection handling and proposal drafts.
- Learn the product faster with AI.
Project
Build an AI-assisted briefing and proposal kit for 5 upcoming client consultations — destination facts, supplier rates, objection answers — and compare quote turnaround time before/after.Phase 3
Trusted advisor
- Focus time on relationships and complex deals.
- Use data to find the right customers.
- Share what works with the team.
Project
Analyse two years of anonymised booking records with AI to rank your top 3 client segments, then run a targeted luxury or complex-itinerary campaign and share the playbook with colleagues.